# I Have to Choose This University: Understanding Perceived Usefulness of Word of Mouth (WOM) in Choosing Universities among Students of Higher Education

> Research article (Services Marketing Quarterly, 2021) · cited 30× · AI/ML

**Wikidata**: [openalex:W3202380859](https://www.wikidata.org/wiki/openalex:W3202380859)  
**Source**: https://4ort.xyz/entity/i-have-to-choose-this-university-understanding-perceived-usefulness-of-word-of-mouth-wom-in-choosing-universities-among-