# I can’t stop hating you: an anti-brand-community perspective on apple brand hate

> Research article (Journal of Product & Brand Management, 2020) · cited 122× · AI/ML

**Wikidata**: [openalex:W3107357030](https://www.wikidata.org/wiki/openalex:W3107357030)  
**Source**: https://4ort.xyz/entity/i-cant-stop-hating-you-an-anti-brand-community-perspective-on-apple-brand-hate