# <i>A posteriori</i> segmentation of elderly internet users: applying PLS-POS

> Research article (Marketing Intelligence & Planning, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2977362260](https://www.wikidata.org/wiki/openalex:W2977362260)  
**Source**: https://4ort.xyz/entity/i-a-posteriori-i-segmentation-of-elderly-internet-users-applying-pls-pos