# Hybrid Strategy—Interference or Integration? How Corporate Communication Impacts Consumers’ Memory and Company Evaluation

> Research article (International Journal of Strategic Communication, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3011384275](https://www.wikidata.org/wiki/openalex:W3011384275)  
**Source**: https://4ort.xyz/entity/hybrid-strategyinterference-or-integration-how-corporate-communication-impacts-consumers-memory-and-company-evaluation