# Hybrid Offerings Sales Capability: Conceptualization, Scale Development and Validation

> Research article (British Journal of Management, 2021) · cited 28× · AI/ML

**Wikidata**: [openalex:W3169610181](https://www.wikidata.org/wiki/openalex:W3169610181)  
**Source**: https://4ort.xyz/entity/hybrid-offerings-sales-capability-conceptualization-scale-development-and-validation