# Hybrid Model Of Structural Equation Modeling Pls And Rfm (Recency, Frequency And Monetary) Model To Improve Bank Average Balance

> Research article (Aptisi Transactions On Technopreneurship (ATT), 2021) · cited 54× · AI/ML

**Wikidata**: [openalex:W4200167775](https://www.wikidata.org/wiki/openalex:W4200167775)  
**Source**: https://4ort.xyz/entity/hybrid-model-of-structural-equation-modeling-pls-and-rfm-recency-frequency-and-monetary-model-to-improve-bank-average-ba