# Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 266× · AI/ML

**Wikidata**: [openalex:W3082827059](https://www.wikidata.org/wiki/openalex:W3082827059)  
**Source**: https://4ort.xyz/entity/humanizing-voice-assistant-the-impact-of-voice-assistant-personality-on-consumers-attitudes-and-behaviors