# Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms

> Research article (Information Processing & Management, 2022) · cited 448× · AI/ML

**Wikidata**: [openalex:W4223469331](https://www.wikidata.org/wiki/openalex:W4223469331)  
**Source**: https://4ort.xyz/entity/human-vs-ai-understanding-the-impact-of-anthropomorphism-on-consumer-response-to-chatbots-from-the-perspective-of-trust-