# How young consumers are influenced by the valence of positive and negative frames: a cross-cultural perspective

> Research article (International Journal of Information and Decision Sciences, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4400460649](https://www.wikidata.org/wiki/openalex:W4400460649)  
**Source**: https://4ort.xyz/entity/how-young-consumers-are-influenced-by-the-valence-of-positive-and-negative-frames-a-cross-cultural-perspective