# How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

> Research article (Journal of Marketing Communications, 2019) · cited 23× · AI/ML

**Wikidata**: [openalex:W2978631596](https://www.wikidata.org/wiki/openalex:W2978631596)  
**Source**: https://4ort.xyz/entity/how-unsponsored-online-user-generated-content-impacts-consumer-attitudes-and-intentions-toward-vaccinations