# How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General

> Research article (Journalism & Mass Communication Quarterly, 2016) · cited 12× · AI/ML

**Wikidata**: [openalex:W2522241468](https://www.wikidata.org/wiki/openalex:W2522241468)  
**Source**: https://4ort.xyz/entity/how-u-s-consumers-respond-to-product-placement-cluster-analysis-based-on-cognitive-and-attitudinal-responses-to-advertis