# How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

> Research article (NIM Marketing Intelligence Review, 2018) · cited 48× · AI/ML

**Wikidata**: [openalex:W2801108633](https://www.wikidata.org/wiki/openalex:W2801108633)  
**Source**: https://4ort.xyz/entity/how-truthiness-fake-news-and-post-fact-endanger-brands-and-what-to-do-about-it