# How to stay on the road? A business model perspective on mission drift in social purpose organizations

> Research article (Journal of Business Research, 2020) · cited 74× · AI/ML

**Wikidata**: [openalex:W3004865072](https://www.wikidata.org/wiki/openalex:W3004865072)  
**Source**: https://4ort.xyz/entity/how-to-stay-on-the-road-a-business-model-perspective-on-mission-drift-in-social-purpose-organizations