# How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability

> Research article (Journal of Business Research, 2015) · cited 17× · AI/ML

**Wikidata**: [openalex:W2173008834](https://www.wikidata.org/wiki/openalex:W2173008834)  
**Source**: https://4ort.xyz/entity/how-to-sell-in-diverse-markets-a-two-level-approach-to-industry-factors-and-selling-factors-for-explaining-firm-profitab