# How to prevent and minimize DEI backfire

> Research article (Business Horizons, 2023) · cited 47× · AI/ML

**Wikidata**: [openalex:W4388154134](https://www.wikidata.org/wiki/openalex:W4388154134)  
**Source**: https://4ort.xyz/entity/how-to-prevent-and-minimize-dei-backfire