# How to measure quality in multi-channel retailing and not die trying

> Research article (Journal of Business Research, 2019) · cited 39× · AI/ML

**Wikidata**: [openalex:W2994519833](https://www.wikidata.org/wiki/openalex:W2994519833)  
**Source**: https://4ort.xyz/entity/how-to-measure-quality-in-multi-channel-retailing-and-not-die-trying