# How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?

> Research article (Transportation Research Part E Logistics and Transportation Review, 2024) · cited 19× · AI/ML

**Wikidata**: [openalex:W4398228787](https://www.wikidata.org/wiki/openalex:W4398228787)  
**Source**: https://4ort.xyz/entity/how-to-leverage-blockchain-to-react-to-consumer-reference-effects-and-develop-a-distribution-strategy-in-online-retailin
