# How to Go GloCal: Omni-Brand Orientation Framework

> Research article (Journal of International Marketing, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W4200031199](https://www.wikidata.org/wiki/openalex:W4200031199)  
**Source**: https://4ort.xyz/entity/how-to-go-glocal-omni-brand-orientation-framework