# How to Collaborate with Customers for New Service Development in Global Markets

> Research article (Academy of Marketing Studies journal, 2018) · cited 19× · AI/ML

**Wikidata**: [openalex:W2898114404](https://www.wikidata.org/wiki/openalex:W2898114404)  
**Source**: https://4ort.xyz/entity/how-to-collaborate-with-customers-for-new-service-development-in-global-markets