# How to Capture Consumer experiences: A Context-Specific Approach To Measuring Engagement

> Research article (Journal of Advertising Research, 2015) · cited 158× · AI/ML

**Wikidata**: [openalex:W2651578553](https://www.wikidata.org/wiki/openalex:W2651578553)  
**Source**: https://4ort.xyz/entity/how-to-capture-consumer-experiences-a-context-specific-approach-to-measuring-engagement