# How to build a competitive advantage for your brand using generative AI

> Research article (Business Horizons, 2024) · cited 71× · AI/ML

**Wikidata**: [openalex:W4398147071](https://www.wikidata.org/wiki/openalex:W4398147071)  
**Source**: https://4ort.xyz/entity/how-to-build-a-competitive-advantage-for-your-brand-using-generative-ai