# How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities

> Research article (Electronic Commerce Research, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4389484162](https://www.wikidata.org/wiki/openalex:W4389484162)  
**Source**: https://4ort.xyz/entity/how-the-metaverse-influences-marketing-and-competitive-advantage-of-retailers-predictions-and-key-marketing-research-pri