# How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

> Research article (Journal of Business Research, 2018) · cited 48× · AI/ML

**Wikidata**: [openalex:W2899065513](https://www.wikidata.org/wiki/openalex:W2899065513)  
**Source**: https://4ort.xyz/entity/how-the-layout-of-a-unit-price-label-affects-eye-movements-and-product-choice-an-eye-tracking-investigation