# How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

> Research article (Journal of Consumer Research, 2020) · cited 71× · AI/ML

**Wikidata**: [openalex:W3129510918](https://www.wikidata.org/wiki/openalex:W3129510918)  
**Source**: https://4ort.xyz/entity/how-the-eyes-connect-to-the-heart-the-influence-of-eye-gaze-direction-on-advertising-effectiveness