# How social learning drives customer engagement in short video commerce: An attitude transfer perspective

> Research article (Information & Management, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4401282134](https://www.wikidata.org/wiki/openalex:W4401282134)  
**Source**: https://4ort.xyz/entity/how-social-learning-drives-customer-engagement-in-short-video-commerce-an-attitude-transfer-perspective