# How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective

> Research article (Sustainability, 2019) · cited 100× · AI/ML

**Wikidata**: [openalex:W2941837559](https://www.wikidata.org/wiki/openalex:W2941837559)  
**Source**: https://4ort.xyz/entity/how-social-interaction-affects-purchase-intention-in-social-commerce-a-cultural-perspective