# How social and media cues induce live streaming impulse buying? SOR model perspective

> Research article (Frontiers in Psychology, 2024) · cited 36× · AI/ML

**Wikidata**: [openalex:W4396934687](https://www.wikidata.org/wiki/openalex:W4396934687)  
**Source**: https://4ort.xyz/entity/how-social-and-media-cues-induce-live-streaming-impulse-buying-sor-model-perspective