# How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors

> Research article (Electronic Markets, 2023) · cited 45× · AI/ML

**Wikidata**: [openalex:W4362577878](https://www.wikidata.org/wiki/openalex:W4362577878)  
**Source**: https://4ort.xyz/entity/how-smart-technology-empowers-consumers-in-smart-retail-stores-the-perspective-of-technology-readiness-and-situational-f