# How sharenting drives <i>sherub marketing</i>: insights from an interpretative phenomenological perspective

> Research article (Journal of Research in Interactive Marketing, 2021) · cited 17× · AI/ML

**Wikidata**: [openalex:W3174592379](https://www.wikidata.org/wiki/openalex:W3174592379)  
**Source**: https://4ort.xyz/entity/how-sharenting-drives-i-sherub-marketing-i-insights-from-an-interpretative-phenomenological-perspective