# How salespeople adapt communication of customer value propositions in business markets

> Research article (Industrial Marketing Management, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4386264709](https://www.wikidata.org/wiki/openalex:W4386264709)  
**Source**: https://4ort.xyz/entity/how-salespeople-adapt-communication-of-customer-value-propositions-in-business-markets