# How real is real enough? Unveiling the diverse power of generative AI‐enabled virtual influencers and the dynamics of human responses

> Research article (Psychology and Marketing, 2024) · cited 51× · AI/ML

**Wikidata**: [openalex:W4401838885](https://www.wikidata.org/wiki/openalex:W4401838885)  
**Source**: https://4ort.xyz/entity/how-real-is-real-enough-unveiling-the-diverse-power-of-generative-aienabled-virtual-influencers-and-the-dynamics-of-huma