# How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments

> Research article (Journal of Retailing, 2017) · cited 60× · AI/ML

**Wikidata**: [openalex:W2609440298](https://www.wikidata.org/wiki/openalex:W2609440298)  
**Source**: https://4ort.xyz/entity/how-productenvironment-brightness-contrast-and-product-disarray-impact-consumer-choice-in-retail-environments