# How product aesthetics cues efficacy beliefs of product performance

> Research article (Psychology and Marketing, 2020) · cited 41× · AI/ML

**Wikidata**: [openalex:W3014324880](https://www.wikidata.org/wiki/openalex:W3014324880)  
**Source**: https://4ort.xyz/entity/how-product-aesthetics-cues-efficacy-beliefs-of-product-performance