# How preexisting beliefs and message involvement drive charitable donations: an integrated model

> Research article (European Journal of Marketing, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W4200515189](https://www.wikidata.org/wiki/openalex:W4200515189)  
**Source**: https://4ort.xyz/entity/how-preexisting-beliefs-and-message-involvement-drive-charitable-donations-an-integrated-model