# How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

> Research article (Journal of Consumer Psychology, 2018) · cited 42× · AI/ML

**Wikidata**: [openalex:W2891112406](https://www.wikidata.org/wiki/openalex:W2891112406)  
**Source**: https://4ort.xyz/entity/how-power-states-influence-the-persuasiveness-of-topdog-versus-underdog-appeals
