# How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis

> Research article (International Journal of Human-Computer Interaction, 2022) · cited 118× · AI/ML

**Wikidata**: [openalex:W4298001873](https://www.wikidata.org/wiki/openalex:W4298001873)  
**Source**: https://4ort.xyz/entity/how-positive-and-negative-electronic-word-of-mouth-ewom-affects-customers-intention-to-use-social-commerce-a-dual-stage-