# How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat

> Research article (Journal of Research in Interactive Marketing, 2021) · cited 43× · AI/ML

**Wikidata**: [openalex:W3159528151](https://www.wikidata.org/wiki/openalex:W3159528151)  
**Source**: https://4ort.xyz/entity/how-playable-ads-influence-consumer-attitude-exploring-the-mediation-effects-of-perceived-control-and-freedom-threat