# How organizations leverage digital technology to develop customization and enhance customer relationship performance: An empirical investigation

> Research article (Technological Forecasting and Social Change, 2022) · cited 54× · AI/ML

**Wikidata**: [openalex:W4312082681](https://www.wikidata.org/wiki/openalex:W4312082681)  
**Source**: https://4ort.xyz/entity/how-organizations-leverage-digital-technology-to-develop-customization-and-enhance-customer-relationship-performance-an-