# How organisations generate and use customer insight

> Research article (Journal of Marketing Management, 2015) · cited 34× · AI/ML

**Wikidata**: [openalex:W1574524239](https://www.wikidata.org/wiki/openalex:W1574524239)  
**Source**: https://4ort.xyz/entity/how-organisations-generate-and-use-customer-insight