# How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

> Research article (New Media & Society, 2023) · cited 30× · AI/ML

**Wikidata**: [openalex:W4315797176](https://www.wikidata.org/wiki/openalex:W4315797176)  
**Source**: https://4ort.xyz/entity/how-online-advertising-targets-consumers-the-uses-of-categories-and-algorithmic-tools-by-audience-planners