# How off-track tourists create their own event: a customer-dominant logic perspective

> Research article (Qualitative Market Research An International Journal, 2018) · cited 22× · AI/ML

**Wikidata**: [openalex:W2890214852](https://www.wikidata.org/wiki/openalex:W2890214852)  
**Source**: https://4ort.xyz/entity/how-off-track-tourists-create-their-own-event-a-customer-dominant-logic-perspective