# How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information

> Research article (Journal of Business Research, 2020) · cited 114× · AI/ML

**Wikidata**: [openalex:W3029844383](https://www.wikidata.org/wiki/openalex:W3029844383)  
**Source**: https://4ort.xyz/entity/how-multimedia-shape-crowdfunding-outcomes-the-overshadowing-effect-of-images-and-videos-on-text-in-campaign-information