# How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

> Research article (Journal of Business Research, 2023) · cited 44× · AI/ML

**Wikidata**: [openalex:W4388582141](https://www.wikidata.org/wiki/openalex:W4388582141)  
**Source**: https://4ort.xyz/entity/how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset