# How Media Richness and Interactivity in Hotel Visualization Affect Hotel Booking Intention in Online Travel Agency Applications?

> Research article (Human Behavior and Emerging Technologies, 2023) · cited 14× · AI/ML

**Wikidata**: [openalex:W4319787550](https://www.wikidata.org/wiki/openalex:W4319787550)  
**Source**: https://4ort.xyz/entity/how-media-richness-and-interactivity-in-hotel-visualization-affect-hotel-booking-intention-in-online-travel-agency-appli