# “How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment

> Research article (Journal of Business Research, 2022) · cited 77× · AI/ML

**Wikidata**: [openalex:W4293708047](https://www.wikidata.org/wiki/openalex:W4293708047)  
**Source**: https://4ort.xyz/entity/how-may-i-help-you-today-the-use-of-ai-chatbots-in-small-family-businesses-and-the-moderating-role-of-customer-affective