# How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 70× · AI/ML

**Wikidata**: [openalex:W4285792284](https://www.wikidata.org/wiki/openalex:W4285792284)  
**Source**: https://4ort.xyz/entity/how-marketing-strategy-perceived-value-and-brand-image-influence-wom-outcomesthe-sharing-economy-perspective