# How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises

> Research article (Technological Forecasting and Social Change, 2023) · cited 67× · AI/ML

**Wikidata**: [openalex:W4378189319](https://www.wikidata.org/wiki/openalex:W4378189319)  
**Source**: https://4ort.xyz/entity/how-market-pressures-and-organizational-readiness-drive-digital-marketing-adoption-strategies-evolution-in-small-and-med