# How Local/Global is your Brand?

> Research article (International Journal of Market Research, 2016) · cited 17× · AI/ML

**Wikidata**: [openalex:W2527944382](https://www.wikidata.org/wiki/openalex:W2527944382)  
**Source**: https://4ort.xyz/entity/how-local-global-is-your-brand