# How live streaming influences purchase intentions in social commerce: An IT affordance perspective

> Research article (Electronic Commerce Research and Applications, 2019) · cited 948× · AI/ML

**Wikidata**: [openalex:W2968719209](https://www.wikidata.org/wiki/openalex:W2968719209)  
**Source**: https://4ort.xyz/entity/how-live-streaming-influences-purchase-intentions-in-social-commerce-an-it-affordance-perspective