# How international marketers make decisions: exploring approaches to learning and using heuristics

> Research article (International Marketing Review, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W4200186776](https://www.wikidata.org/wiki/openalex:W4200186776)  
**Source**: https://4ort.xyz/entity/how-international-marketers-make-decisions-exploring-approaches-to-learning-and-using-heuristics